Automate Marketing Workflow | CLP Advertising
How We Automate Marketing Workflows Using Cloud Campaign & Tekmatix
The Tools That Help Us Work Smarter, Not Harder
Automating your marketing workflows isn’t about cutting corners it’s about giving yourself back time. At CLP Advertising, we use software like Cloud Campaign and Tekmatix to simplify the admin, reduce repetitive tasks, and focus on what matters most: strategy, creativity, and client relationships.
This blog is for both local businesses and marketing agencies in South West WA who want to work smarter, not harder.
Why We Turned to Automation
In 2024, after winning multiple business awards, our agency experienced huge growth almost overnight. It was exciting but it also left us asking how are we going to keep up without burning out?
That’s when we invested in automation tools. Not because we wanted to do less, but because we wanted to create more space to think, plan, and deliver better results.
Step 1: Automate Social Media Scheduling with Cloud Campaign
When you’re managing content for multiple clients, posting manually across every platform just isn’t sustainable. That’s where Cloud Campaign becomes our content management system of choice.
We use it to schedule and automate posts across:
Facebook
Instagram
LinkedIn
Google Business Profiles
And more
Why We Love Cloud Campaign
Batch scheduling:Plan weeks of content in one go
Content libraries:Store and reuse evergreen posts
Smart queues:Automatically recycle high-performing posts
Client dashboards:Give clients visibility and approval access
Performance insights:Track results and optimise content
Best of all, Cloud Campaign allows for white-label branding, so our clients log in to a platform that looks and feels like it was made just for them.
👉For Agencies: Perfect for multi-client management
👉For Small Businesses: We even offer shared workspaces so you can access Cloud Campaign’s features at a fraction of the agency cost
Cloud Campaign for your Business
Step 2: Streamline Client Workflows with Tekmatix CRM
Once the content is handled, we shift focus to the client experience and that’s where Tekmatix comes in.
Tekmatix is our all-in-one business hub, replacing the need for tools like Google Forms, Mailchimp, Calendly, landing page builders, and even course platforms.
What We Manage in Tekmatix
Client onboarding & management
Lead generation & opt-ins
Automated welcome & nurture emails
Calendar bookings & integrations
Delivery of digital products & resources
Project pipelines & task management
Tag-based CRM segmentation
Contact tracking and reporting
💡 Note: Tekmatix also includes social media scheduling great for small businesses, though for agencies we stick with Cloud Campaign.
With Tekmatix, every part of the client journey stays seamless, consistent, and branded without endless spreadsheets or tool-hopping.used, at a fraction of the cost of all of the major platforms added up.
How Cloud Campaign & Tekmatix Work Together
Here’s a real-world example of how our automations save time:
A new lead fills out an enquiry form in Tekmatix
They’re automatically added to a nurture email sequence
Once onboarded, we plan and schedule their content in Cloud Campaign
Ongoing approvals, communication, and reporting stay centralised between both systems
The result? Fewer bottlenecks, less manual work, and a smoother client experience from start to finish.
Why Automation Matters for Small Businesses & Agencies
Every hour spent chasing admin is an hour lost for creativity, strategy, or client care. By automating repetitive workflows, we:
Reduce human error and missed steps
Avoid bottlenecks in communication
Deliver consistency across every touchpoint
Scale sustainably without burning out our team
Keep a high standard of service as we grow
For us, automation isn’t just about saving time, it’s about creating more opportunities to deliver impact.
Get Started with Marketing Automation
Ready to take admin off your plate? Here’s where to begin:
✅ Streamline your content process:
Try Cloud Campaign For Agencies | Try Cloud Campaign for your Business
✅ Simplify your client workflows:
Explore Tekmatix
FAQ's
